Analytics & Lead Tracking

Track your performance, understand buyer behavior, and make data-driven decisions with Menon Mobility's comprehensive analytics dashboard. This guide covers all analytics features from basic metrics to advanced lead tracking and reporting.

Accessing Analytics

Navigation

1. Go to your Seller Dashboard
2. Click "Analytics" in the sidebar
3. Or use keyboard shortcut G + A

Analytics Sections

Section	What It Shows
Overview	High-level performance summary
Views	Detailed view analytics
Leads	Inquiry and contact tracking
Listings	Per-listing performance
Audience	Buyer demographics and behavior
Reports	Scheduled and custom reports

Analytics Dashboard Overview

Key Performance Indicators

The top of the analytics dashboard displays your primary metrics:

Metric	Description	What Good Looks Like
Total Views	Page views across all listings	Growing trend
Unique Visitors	Individual users (deduplicated)	60-80% of total views
Total Leads	All inquiries received	Consistent flow
Conversion Rate	Leads / Views percentage	2-5% is typical
Favorites	Times vehicles were saved	Indicates interest
Avg. Response Time	How fast you reply	Under 4 hours

Time Period Selection

Analyze any time range:

Preset	Use For
Today	Real-time monitoring
Yesterday	Daily review
Last 7 Days	Weekly analysis
Last 30 Days	Monthly performance (default)
Last 90 Days	Quarterly trends
Last 12 Months	Annual overview
Custom Range	Specific date analysis

Period Comparison

Compare performance to previous periods:

1. Select your primary period (e.g., "Last 30 Days")
2. Enable "Compare to Previous"
3. See side-by-side metrics
4. Percentage change indicators show growth/decline

Comparison Display:

Views: 1,245 (+12% vs. previous period)
        ↑ Previous: 1,112

Views Analytics

Views Over Time

Interactive chart showing view trends:

Chart Features:

• Daily, weekly, or monthly granularity
• Hover for exact values
• Click to drill down
• Zoom into date ranges
• Export as image

Reading the Chart:

• Solid line: Current period
• Dotted line: Previous period (if comparing)
• Shaded area: Variance
• Markers: Events (featured listings, price changes)

Views by Source

Understand where your traffic comes from:

Source	Description	Typical %
Search Results	Users finding you via search	50-70%
Direct Link	Direct URL or bookmarks	10-20%
Category Browse	Users browsing categories	10-15%
Your Profile	From your seller profile	5-10%
Featured Placement	From featured slots	Variable
External	Links from outside the platform	5-10%
Email Alerts	Buyer alert notifications	Variable

Views by Device

See how buyers access your listings:

Device	Description
Desktop	Computer browsers
Mobile	Smartphone browsers
Tablet	Tablet devices
App	Mobile app users

Mobile Optimization

If mobile traffic is high but conversion is low, ensure your photos look good on small screens and your contact methods are mobile-friendly.

Geographic Distribution

Where your viewers are located:

Country Breakdown:

• Pie chart or bar chart
• Top 10 countries listed
• Percentage of total views
• Click for regional drill-down

Regional Heat Map:

• Visual map showing concentration
• Darker = more views
• Interactive hover for details

Top Cities:

• List of cities with most views
• Useful for local marketing

Lead Tracking

Leads are the buyers who express interest through various contact channels.

Lead Sources

Track how buyers reach out:

Lead Source	How It's Tracked
Platform Messages	Messages sent through Menon Mobility
Phone Reveal	When buyer clicks to see phone number
WhatsApp Click	When buyer clicks WhatsApp button
Email Reveal	When buyer clicks to see email
Phone Call	Direct calls (if using tracked number)
Contact Form	Inquiry form submissions

Lead Timeline

Visual timeline of all leads:

• Chronological list of inquiries
• Filter by source, listing, or date
• Click to view full inquiry
• See status (new, replied, converted)

Lead Attribution

Understand the buyer journey:

Search: "volvo fh 500 netherlands"
    ↓
View: Listing #12345 (first view)
    ↓
Favorite: Saved listing
    ↓ (3 days later)
Return Visit: Direct link
    ↓
Lead: WhatsApp message

Lead Quality Indicators

The system helps identify high-quality leads:

Indicator	Meaning
Multiple Views	Buyer viewed listing several times
Saved	Buyer added to favorites
Returning Visitor	Has visited before
Verified Buyer	Has verified account
Multiple Listings	Viewed several of your vehicles
Similar Searches	Actively searching your category

Per-Listing Analytics

Accessing Listing Analytics

1. Go to Analytics > Listings
2. Or click "Analytics" icon on any listing

Listing Performance Dashboard

For each listing, see:

Metric	Description
Total Views	All-time and period views
Unique Visitors	Individual users
View Trend	Daily/weekly sparkline
Lead Count	Total inquiries
Lead Sources	Breakdown by channel
Favorite Count	Times saved
Time on Page	Average viewing duration
Conversion Rate	Leads per 100 views

Top Performing Listings

Ranked table of your best performers:

Column	Sort By	Insight
Views	Most viewed	Popular vehicles
Leads	Most inquiries	High interest
Conversion	Best rate	Effective listings
Favorites	Most saved	Strong consideration

Underperforming Listings

Identify listings needing attention:

Warning Signs:

• Below average views
• No inquiries in 14+ days
• Low conversion rate
• High time on market

Suggested Actions:

• Improve photos
• Adjust price
• Enhance description
• Consider featuring

Listing Comparison

Compare multiple listings side by side:

1. Select 2-5 listings
2. Click "Compare"
3. View metrics in columns
4. Identify patterns

Audience Insights

Understand who's viewing your listings.

Buyer Demographics

Insight	Data Points
Location	Countries, regions, cities
Language	Browser language preference
Device	Desktop, mobile, tablet
New vs. Returning	First visit or repeat
Buyer Type	Dealers vs. end users (estimated)

Behavior Patterns

Search Terms: What buyers search to find you:

• Keywords used
• Category filters applied
• Specification filters

Feature Interest: Which specifications viewers focus on:

• Most clicked specs
• Comparison with similar listings
• Feature click-through rates

Price Sensitivity:

• Price range searches
• Negotiation requests
• Response to price changes

Session Analysis

How buyers interact with your listings:

Metric	Description
Session Duration	Time spent on your listings
Pages per Session	Number of your listings viewed
Bounce Rate	Single-page visits
Return Rate	Visitors who come back

Conversion Tracking

The Sales Funnel

Visualize your conversion process:

┌─────────────────────────────┐
│         IMPRESSIONS          │ Your listings appeared in search
│           10,000             │
└─────────────┬───────────────┘
              │ 8% click
┌─────────────▼───────────────┐
│           VIEWS              │ Users viewed your listings
│            800               │
└─────────────┬───────────────┘
              │ 15% save
┌─────────────▼───────────────┐
│          FAVORITES           │ Users saved listings
│            120               │
└─────────────┬───────────────┘
              │ 33% inquire
┌─────────────▼───────────────┐
│           LEADS              │ Users contacted you
│             40               │
└─────────────┬───────────────┘
              │ 25% convert
┌─────────────▼───────────────┐
│           SALES              │ Confirmed sales
│             10               │
└─────────────────────────────┘

Conversion Rate Benchmarks

Stage	Your Rate	Platform Average	Good Performance
Click Rate	8%	5%	Above average
View to Favorite	15%	12%	Good
View to Lead	5%	3%	Very good
Lead to Sale	25%	20%	Good

Conversion Optimization

The system provides suggestions:

If Click Rate is Low:

• Improve primary photo
• Optimize title keywords
• Adjust price visibility

If View to Lead is Low:

• Add more photos
• Improve description
• Check pricing competitiveness
• Verify contact methods work

If Lead to Sale is Low:

• Improve response time
• Review inquiry handling
• Check price negotiation approach

Exporting Leads

Manual Export

1. Go to Analytics > Leads
2. Apply filters (date range, source, listing)
3. Click "Export"
4. Choose format:
   • CSV - For spreadsheets
   • Excel - Formatted export
   • PDF - Printable report

Export Fields

Field	Description
Date/Time	When inquiry received
Source	Channel (message, phone, WhatsApp, etc.)
Listing	Vehicle inquired about
Buyer Name	If provided
Buyer Contact	Email/phone if revealed
Message	Inquiry content
Status	New/Replied/Converted
Response Time	How fast you replied

Scheduled Exports

Set up automatic exports:

1. Go to Analytics > Reports > Scheduled Exports
2. Click "Create Schedule"
3. Configure:

Setting	Options
Report Type	Leads, Performance, Full Analytics
Frequency	Daily, Weekly, Monthly
Day/Time	When to generate
Format	CSV, Excel, PDF
Delivery	Email, Download link
Recipients	Your email, team members

4. Save and enable

Example Schedule:

• Weekly Lead Report
• Every Monday at 8:00 AM
• Excel format
• Emailed to team

Reports

Standard Reports

Pre-built reports available:

Report	Contents	Best For
Performance Summary	Key metrics overview	Quick review
Lead Report	All inquiries detailed	Follow-up
Listing Performance	Per-listing breakdown	Optimization
Traffic Analysis	Source and device data	Marketing
Comparison Report	Period vs. period	Trend analysis

Custom Reports

Build reports with specific metrics:

1. Go to Analytics > Reports > Custom
2. Click "Create Report"
3. Configure:
   • Report name
   • Date range
   • Metrics to include
   • Grouping (by listing, day, source)
   • Filters
   • Visualization type
4. Preview and save
5. Download or schedule

Report Sharing

Share reports with stakeholders:

• Download and email
• Generate shareable link
• Set expiration date
• Password protect (optional)

Goals and Benchmarks

Setting Goals

Define performance targets:

1. Go to Analytics > Goals
2. Click "Create Goal"
3. Configure:
   • Goal name
   • Metric (views, leads, conversion)
   • Target value
   • Time period
   • Notifications
4. Save goal

Example Goals:

• 1,000 views per month
• 50 leads per month
• 4% conversion rate
• Average response under 2 hours

Goal Tracking

Monitor progress:

• Progress bar on dashboard
• Projected completion
• Historical comparison
• Goal achievement notifications

Alerts

Get notified about important changes:

Alert Type	Trigger
Goal Achieved	Hit your target
Goal At Risk	Trending below target
Traffic Spike	Unusual high activity
Traffic Drop	Unusual low activity
New Lead	Immediate lead notification
No Response	Lead unanswered for X hours

Understanding the Data

Data Refresh Rates

Data Type	Update Frequency
Views	Real-time (5-minute delay)
Leads	Immediate
Aggregated Stats	Hourly
Reports	On generation

Data Accuracy

How We Track

• Views are counted per session, not per click
• Unique visitors use cookies/fingerprinting
• Bot traffic is filtered out
• Same user on different devices may count separately

Common Discrepancies

Observation	Explanation
Views > Unique visitors	Same users viewing multiple times
More phone reveals than calls	Not everyone who reveals calls
Different totals in reports	Filters or date range differences
Yesterday's data changed	Late data processing

Best Practices

Review Weekly

Set aside 15 minutes weekly to review analytics and identify trends.

Compare Periods

Always compare to previous periods to understand if changes are improvements.

Act on Data

Use insights to improve underperforming listings rather than just observing.

Track Changes

Note when you make changes (price, photos, description) to correlate with performance.

Export for Records

Download monthly reports for your business records.

Set Realistic Goals

Base goals on your historical data and industry benchmarks.

Troubleshooting

Common Issues

Issue	Cause	Solution
No data showing	New listing	Allow 24-48 hours
Views seem low	Recently listed	Views build over time
Data not updating	Processing delay	Wait 24 hours
Export not generating	Large data set	Try smaller date range
Missing listings	Filter applied	Clear filters

Getting Help

For analytics questions:

• Hover over any metric for tooltip explanation
• Click "?" icons for detailed help
• Contact support for data issues

Related Topics

• Dashboard Overview - Navigation and overview
• Managing Listings - Optimize underperformers
• Featured Listings - Boost visibility
• Messages & Templates - Improve response rates